The Fit Call
Every business can improve.
Not every business needs our work.
The purpose of this conversation is not to convince you otherwise. It is to determine whether we can meaningfully strengthen the conditions affecting your discoverability.
If we can, we will explain why.
If we can’t, we will tell you that too.
What the Fit Call Is
The fit call is a working conversation.
We look at:
- How your website currently supports discoverability
- How leads are being captured
- Where authority appears to be accumulating
- Where it isn’t
- Whether the Foundation, the Citation Authority Engagement, or neither appears appropriate
It is the same discipline applied to your specific business. The purpose is not to persuade.
It is to understand your situation clearly enough that any recommendation which follows is honest.
Who It’s For
This conversation is usually a good fit for businesses that:
Already have an established business
Believe they’re capable of stronger discoverability
Want to understand why that isn’t consistently happening
Value understanding before recommendation
It is probably not the right conversation if you’re simply collecting marketing proposals or looking for the lowest cost provider.
Prefer to write first?
Tell us a little about your business and where you stand today. We will read it before we respond, so the conversation starts with understanding rather than assumptions.
Ready When You Are
By this point, you have already seen how we think.
You have seen how we understand discoverability.
You have seen how the work naturally organized itself.
The fit call is simply where that same discipline is applied to your business.
If that sounds like the right next conversation, we would welcome the opportunity to have it.
If not, we hope the observations throughout this site have still been valuable.
Either outcome is a worthwhile one.