A Marketing Agency Built for Midland, TX
Holguin Media is a marketing agency headquartered in Midland, TX. Since 2017 we have helped Permian Basin service businesses get found, understood, and chosen, through web design, local SEO, and the systems that turn a search into a call.
Built for businesses whose customers search first, compare a few options, and decide fast.
Midland runs on referrals. Now the referral is a search.
Midland sits at the center of the Permian Basin, the most productive oilfield in the country. The businesses here are built to serve it: the crews, the equipment, the housing, and the families that come with a boom.
For decades a good name was enough. A new operator or a new family in town now checks the map, the reviews, and the website before they ever ask a neighbor.
Oilfield services and trucking
Hot shot, water hauling, pipe and equipment yards, roustabout crews. The call comes from a lease road and needs an answer today.
Diesel and fleet repair
Shops that keep the trucks moving. When a fleet manager searches from the yard, the shop that shows up with reviews gets the call.
Commercial HVAC and electrical
West Texas summers make these emergency services. Being visible at 4 p.m. in July is the whole game.
Home builders and contractors
Every boom brings new subdivisions. Buyers compare builders online long before they visit a model home.
Medical, dental, and legal practices
A growing population that arrives without a doctor, a dentist, or an attorney, and picks one from a phone.
Restaurants and local retail
Crews on a two-week rotation eat out every night. They find the place the same way everyone else does now.
The work here is the same as anywhere. What differs is the pace. Midland buyers decide in one search, and the business they understand first usually wins.
When a Midland business becomes visible.
A diesel repair shop in Midland came to us with no website and a Google Business Profile that had been left to drift. The owner had spent twelve years on word of mouth, and it had served him well. Then he moved to West Texas, where nobody knew him yet.
We built the site, rebuilt the profile, and put the signals in order. By the sixth month, his sales had tripled. He said it better than we can.
I’ve always stood by my motto of “Word of mouth is best advertisement”. Well I was wrong. I’ve always preformed honest work and the word of mouth has always spread, but Dustin has made it to where the ENTIRE region can see it now.
It took almost three months of his work to finally start to see what a EXTREMELY PROFITABLE tool he had to offer my business. Setting on the 6th month of his services my numbers have already tripled in sales and KEEP coming in.
Sales by month six for a Midland diesel repair shop that started with no website.
Website visits in 30 days for a Midland commercial HVACR company.
Or less with us for every other Midland client, each seeing leads improve month over month.
It took three months to show. Then it kept coming.
Three kinds of work. We look first, then pick.
Search and Local Visibility
The Google Business Profile, the map, reviews, and the way the site is read by search engines and by the AI tools customers are starting to ask.
See local SEO, SEO, and AI search visibility.
Explore Digital MarketingWeb Design
A site that says plainly what the business does, where it works, and why someone should trust it, then makes the next step obvious on a phone screen.
Many of the sites we replace were built for a smaller version of the business.
Explore Web Design ServicesWeb Development
WordPress and Shopify builds, customer portals, scheduling and quoting tools, and the connections between systems a business already runs.
This is the work that makes a lead easy to capture and hard to lose.
Explore Web Development ServicesWhich of these a business needs is decided after we look, using the Citation Authority Model: can people and systems find you, is there evidence to trust you, is your information clear, and does the web agree on who you are. Two Midland businesses in the same trade can need completely different work.
Questions Local Businesses Actually Ask
Yes. Holguin Media has been headquartered in Midland, TX since 2017. The team works remotely, so there is no walk-in office, and Fit Calls happen by phone or video. The Permian Basin is home base and the market we know best, and we work with businesses across West Texas and nationally.
Any Midland business whose customers look it up before they call, from retailers and professional firms to contractors and repair shops. Current clients include an online retailer, an engineering firm, a home builder, an HVAC company, and a diesel shop. Holguin Media works with businesses that do good work and need it visible on the map, in reviews, and on the website.
Google names three factors behind map results: relevance, distance, and prominence. Holguin Media works on relevance and prominence through a complete Google Business Profile, consistent citations, earned reviews, and content tied to the area the business serves. Distance is not something any provider controls, and the rankings themselves belong to Google.
It depends on the starting point: whether a website exists, the state of the Google Business Profile, the review base, and how contested the category is locally. One Midland client saw nothing for almost three months and tripled sales by month six. Others have seen leads improve month over month within their first six months. No agency controls rankings, so no timeline is promised.
The cost follows the scope of the work: the state of the website, the condition of the listings and citations, how contested the category is locally, and what the business actually needs. That is why Holguin Media prices after a Fit Call rather than from a package. The right engagement is discovered, not assumed.
A Fit Call is a short working conversation with Holguin Media about where your business stands: how customers currently find you, what your website communicates, how your reputation appears online, and what is not happening that should be. If our work is not the right answer, we will tell you that too.
Ready to find out what is holding your business back?
A Fit Call is a short working conversation about where your business stands and whether Holguin Media is the right practice to help. It happens by phone or video, at a time that works around your day.
No package, and no assumption that you need us.